In an interview with Campaign, John Wren, Chairman and CEO shares how the new Omnicom has evolved from a holding company structure to an operating company that brings together the industry’s leading talent and capabilities in media, commerce, world‑class creativity, consulting, data and technology – integrated and powered by Omni and our continued investments in AI. He emphasizes that as the pace of change in marketing accelerates, creativity, combined with data, technology, and talent, will remain the industry’s key differentiators in an increasingly AI‑driven landscape.
“Competitive advantage today is not simply having an idea. It must be informed by data, accelerated by technology, executed at scale and capable of changing behavior. That is where Omnicom is focused. Creativity now sits at the intersection of talent, intelligence and technology.”