Omnicom Health’s Cannes Lions contenders spotlight breakthrough creative work that changes how people understand, discuss, and act on health. From AI‑powered empathy tools and haptic communication for deaf babies, to open‑source innovation for Parkinson’s and culture‑led campaigns, our work demonstrates the transformative power of creative innovation in healthcare.
This year, Omnicom Health’s Cannes Lions International Festival of Creativity contenders highlight the power of purpose‑driven creativity. The teams are tackling some of the world’s most critical healthcare and societal challenges, from developing groundbreaking technology for Parkinson’s and expanding access to care, to driving vital awareness and conversation around testicular cancer, hidradenitis suppurativa (HS), asthma, and more.
Explore a selection of Omnicom Health’s Cannes contenders below to see how these powerful campaigns are transforming healthcare and redefining the art of influence.
First Person Surgeons
Agency: AREA 23
First Person Surgeons is the world’s first gaming class designed to improve surgical performance through evidence‑based esports training. Created by UNOESTE and Counter-Strike legend Gabriel “FalleN” Toledo, the program transforms competitive gameplay into a validated medical curriculum, helping future surgeons develop precision, reaction speed, visuospatial awareness, and life‑saving cognitive‑motor skills.
Watch the “First Person Surgeons” campaign film
Asthma Transplant
Agency: Omnicom Health Germany
If pulmonologists could experience how debilitating an asthma attack is, they’d treat their patients differently. Asthma Transplant used AI‑driven face mapping and voice modelling to clone prominent pulmonologists and simulate what their own severe attack would look like; bringing them face‑to‑face with the reality of holding back effective biologic treatments.
Watch the “Asthma Transplant” campaign film
GoBoot
Agency: Remedy Edge New York
The first smart boot designed for people with Parkinson’s: GoBoot combines innovation with open‑source accessibility to help patients overcome an underserved symptom: freezing of gait. Blending footwear with cutting‑edge functional electrical stimulation technology, GoBoot transforms a medical device into a symbol of independence—helping patients reclaim everyday life with confidence.
Watch the “GoBoot” campaign film
Lullavibes
Agency: AREA 23
Lullavibes is the first haptic translator to turn speech into tactile sensations deaf babies can feel. By translating a parent’s voice into gentle vibrations, Lullavibes allows deaf babies awaiting cochlear implants to physically experience speech before they can hear–– preserving connection and communication during a critical window of brain development.
Watch the “Lullavibes” campaign film
The Stressticles
Agency: Neon
Testicular cancer is 99% curable if caught early but men aren’t performing self‑exams. The Stressticles are built like a pair of stress balls and mimic the feel of real testicles, one of which has a stage I tumor. Squeezing these balls teaches people how to do a proper self‑exam.
Watch “The Stressticles” campaign film
The Wrestler
Agency: Remedy Edge New York
The Wrestler is a hand‑crafted short film that exposes how social media can fuel eating disorders in children. Inspired by real social media content, the film follows a child wrestling with the compounding pressures of influencer culture, peer comparison, and societal expectations — and shows what it takes to fight back.
Watch “The Wrestler” campaign film
SUZANNE
Agency: AREA 23
Created for EYLEA HD, Suzanne is a short film inspired by Suzanne Valadon, the woman who quietly helped Edgar Degas adapt to a changing world as his vision faded. Through live action and hand painted animation, the film celebrates the often unseen impact of caregivers.
Watch the “SUZANNE” campaign film
Skivolo’s World
Agency: Neon
Neuroblastoma, a rare pediatric cancer, leaves families feeling isolated. Skivolo’s World stars Skivolo, a red panda with high‑risk neuroblastoma, in 14 fun‑filled episodes. Designed for kids ages 2+, the show offers an authentic lens on what it means to grow up with a serious illness.
Watch the “Skivolo’s World” campaign film
The HS TRUTHS Anthem
Agency: OLIXIR New York
The HS Truths Anthem partners with Parish—an HS patient and hip‑hop artist—to turn truth into music. Inspired by Parish’s real experiences, the track was released on major platforms and performed live in two cities for the US launch, transforming HS stigma into a powerful cultural voice.
Watch “The HS TRUTHS Anthem” campaign film
Naked Truths
Agency: OLIXIR New York
Naked Truths is the first documentary to portray hidradenitis suppurativa (HS) raw, unscripted, and unfiltered. Inspired by real patient stories, abstract psychological spaces help patients confront the emotional weight of HS and move beyond it — opening honest dialogue between patients and HCPs around a condition too often kept hidden.
Watch the “Naked Truths” campaign film
Scratch Resistance
Agency: Neon
To launch a biologic in a crowded category, eczema, NEMLUVIO needed to motivate patients with relentless itch. They scratch with whatever’s nearby — keys, rulers. Each execution showcases such objects and ends with patients standing on a mountain of them. A simple, powerful metaphor for overcoming itch — and choosing NEMLUVIO instead.
Watch the “Scratch Resistance” campaign film
Because She Matters
Agency: Biolumina
To counter the belief that only men have hemophilia, we gathered six women with hemophilia plus two of their daughters, one hematologist, and one songwriter to share their story. A powerful, original song premiered at HOPE for Hemophilia, inspiring the community to create educational resources and support—because SHE matters.
Watch the “Because She Matters” campaign film
Cure Is The Goal
Agency: Remedy Edge New York
What if the key to beating cancer is to be more like cancer? To be as relentless and ruthless as the disease itself? Hall‑of‑fame goalkeeper and lymphoma survivor Kasey Keller shows patients that if their lymphoma comes back, they can now stage a comeback of their own.
Watch the “Cure Is The Goal” campaign film
The Missing Word Documentary
Agency: OLIXIR New York
The Missing Word introduced ollipsent (n.)—the first word to name a parent who has lost a child. In partnership with survivor parents and a linguist, we formally submitted a new entry to the dictionary, turning a missing word into a cultural intervention that sparked national awareness and healing.
Watch “The Missing Word Documentary” campaign film
We Give Blood: Rivalry
Agency: AREA 23
To help solve a national blood shortage, Abbott turned one of America’s fiercest cultural passions into a force for good. We Give Blood: Rivalry transformed Big Ten football rivalries into a life‑saving competition. The result: 83,043 donations, nearly 4x growth year‑over‑year, and a new generation of blood donors.
Watch the “We Give Blood: Rivalry” campaign film
Clean Cause
Agency: Remedy Edge New York
For nearly a century, recovery has been measured in days — where one setback can erase years of progress. Recovery Run Club changes the metric to Miles CLEAN, turning every step forward into a permanent milestone and giving people in recovery a new way to track, celebrate, and sustain progress.
Watch the “Clean Cause” campaign film
MOM!
Agency: AREA 23
Integral to the “Don’t Be Embarrassed” campaign, MOM! follows a daughter growing up repeatedly embarrassed by her mother’s openness. Over time, uncomfortable moments develop into something more meaningful. The mother later experiences abnormal vaginal bleeding and she feels embarrassed. This time, the daughter encourages her to be open — and not silent.