Rebrand marks the evolution of one of healthcare marketing’s most awarded agencies, with plans to expand the new brand beyond the US
NEW YORK, April 15, 2026 – Omnicom Health today announced that FCB Health New York, one of the most awarded agencies in healthcare marketing, is rebranding to become Olixir New York – the first chapter of a new global brand that’s launching in the US and will soon expand to additional markets. The move marks the next evolution of Omnicom Health’s healthcare professional and consumer advertising offering, pairing the agency’s legacy of creative excellence with the scale, connectivity and AI‑enabled capabilities of the broader network. Proven network veterans Linda Bennett and Kathleen Nanda will continue to lead as President and Chief Creative Officer, respectively.
“FCB Health NY has never stood still, and Olixir NY reflects that same drive to keep evolving for clients and relentlessly seeking what’s next,” said Bennett. “We’re building on a powerful legacy with a brand designed for what modern healthcare marketing demands – bold thinking, deeper connectivity and access to the full strength of Omnicon Health’s talent, capabilities and intelligence.”
Olixir takes inspiration from the word ‘elixir’ and marries it with the Omnicom ‘O’ to demonstrate the magic that happens when its storied success, creative and strategic prowess and commitment to innovation are paired with the breadth and depth of the interconnected network’s vast resources and AI‑enabled capabilities.
“Our evolution to Olixir NY reflects exactly who we are – fearless creators and thinkers who stop at nothing to improve lives,” said Nanda. “Our clients trust us to spark understanding, shift mindsets and show people there is a better way. That drive comes from one question we ask ourselves every day: Where else? Where else will you find a bench this deep that leads with grit, passion and ingenuity? The answer has pushed us into our next era.”
This transformation comes on the heels of a momentous 2025 for the agency, with wins including “Agency of the Year – Category I” at the Manny Awards and multiple prestigious creative award wins across shows including The One Show, D&AD, London International Awards, MM+M Awards, Creative Floor Awards and more. Its renowned and award‑winning Snowball, The Trial for #ClinicalEquality and Disappearing Doctors campaigns are in their second, fifth and seventh year, respectively, demonstrating the agency’s longstanding commitment to important causes and using their creative firepower for good.
About Olixir New York
Olixir NY is a full‑service healthcare marketing agency built on the legacy of FCB Health New York, one of the industry’s most awarded agencies. Combining creative excellence and strategic depth with the scale, connectivity and AI‑enabled capabilities of Omnicom Health, Olixir NY helps health and life sciences brands spark understanding, shift mindsets and drive meaningful impact. Powered by Omni and Acxiom’s unparalleled life sciences data, Olixir delivers faster, smarter, more human solutions for clients across the healthcare landscape. Olixir NY is part of Omnicom Health, the world’s leading healthcare marketing communications network. Visit OlixirNY.com to learn more.
About Omnicom Health
Omnicom Health is the world’s leading and most awarded healthcare marketing communications network designed to accelerate intelligent growth for health and life sciences brands. Uniting best‑in‑class healthcare professional and consumer advertising agencies and specialized capabilities including patient engagement and support, medical communications, market access and more – we deliver connected solutions that drive measurable impact across the full healthcare landscape. Powered by Omni and Acxiom’s unparalleled life sciences data, we drive faster, smarter, human solutions for clients including Fortune 500 pharma and life sciences companies and countless startups, biotech and biopharma companies. We are part of Omnicom (NYSE: OMC). Learn more at omnicomhealth.com.