Omnicom Advertising Canada named Eli Ferrara to head of AI, Canada. In this newly created role, Eli will lead AI strategy and the innovative application of emerging technologies across the network’s Canadian agencies, including TBWA\Canada and McCann Canada.
“As AI continues to transform our industry, Eli will play a critical role in ensuring Omnicom Advertising Canada remains at the forefront and leads with responsible, innovative and creatively distinctive applications of AI that help our agencies deliver stronger ideas, clearer brand differentiation, and measurable effectiveness for our clients,” said Bryan Kane, CEO, Omnicom Advertising Canada.