Omnicom's Marketing and Sales Intelligence Platform
Turn marketing complexity into intelligent action.
Omni is Omnicom's next -generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact.
One platform. Every signal, every outcome.
As an open and interoperable platform, Omni is designed to work seamlessly across client and partner ecosystems. Omni is where data, intelligence, and people move as one. With every team working from a consistent source of truth, insights are transformed into decisions, decisions into action, and action into measurable growth.
A More Connected Way of Working
Strategy, execution, and performance in one end-to-end platform. Teams across every discipline work from a shared foundation, so that decisions compound rather than compete.
Powered by Acxiom Real ID
The industry's highest-fidelity privacy-first identity foundation: 2.6 billion verified global IDs, enriched with hundreds of cultural, media, and commerce signals. A single source of truth across every team, from brief to outcome.
Creativity Amplified
An agentic AI framework built for the way creative teams actually work, analyzing brand identity, generating concept directions, and adapting assets across formats, so teams can bring more precise, more distinct, and more impactful work to market.
Transparent & Interoperable Intelligence
Omni delivers transparent, interoperable intelligence that empowers teams to act with confidence and control. While human expertise remains at the center, AI accelerates understanding and strengthens every decision. Omni leverages predictive intelligence to anticipate stronger business outcomes.
The mechanism behind the intelligence.
The strongest data and identity
At the heart of Omni is Acxiom Real ID, the largest and most ethically sourced identity in the industry. It spans 2.6 billion verified global IDs, each enriched with hundreds of cultural, media, and commerce signals giving brands a comprehensive, privacy-first understanding of people worldwide
One end-to-end workflow
Omni’s universal workflow connects strategy, execution, and performance, bringing every team together in a truly end-to-end way. Real-time connections across disciplines, datasets, and existing tools mean faster decisions and fewer handoffs.
Agentic AI that drives effectiveness and better outcomes
Omni’s agentic AI framework doesn’t sit on top of existing workflows; it runs through them. Agents orchestrate intelligence across creativity, media, commerce, and measurement, improving decision quality and driving stronger business outcomes across every stage of the workflow.
A competitive edge across every dimension.
Each of Omni's solutions is powerful on its own, but, together, they form the most comprehensive marketing intelligence platform available. With Omni, Omnicom's Connected Capabilities, data, technology, and talent work powerfully as one, anticipating outcomes, and continuously optimizing performance.
Central Orchestration
One unified workflow.
Consolidate campaign planning, creative execution, media, and measurement with Omnicom's integrated partnerships, agency network, and connected capabilities built in. Interoperable by design—leveraging the tools and workflows you already use.
Personalized Production at Scale
Content at an unmatched scale.
AI-powered content systems that move campaigns from brief to market faster, adapting creative across every format and channel. Production runs at speed without sacrificing the quality of the work, and human expertise remains in control.
Predictive Intelligence
Anticipates what's next.
Omni surfaces the highest-potential audiences and emerging opportunities ahead of the curve, drawing on continuous signals across commerce, media, culture, and audience behavior to help teams plan.
Unified Intelligence Backbone
A single source of truth. Infinite clarity.
Acxiom Real ID's 2.6 billion verified global IDs are enriched with trillions of media, cultural, and commerce signals from Flywheel Commerce Cloud and beyond. Continuously refreshed and shared across every team, so every decision from planning through performance starts from the same complete picture.
Outcome-Driven Activation
Media investment connected to business outcomes.
Omni gives teams the intelligence to model scenarios, forecast ROI and allocate budgets in real time with confidence. Creative execution connects directly to commerce, so every investment is measured against intelligent business outcomes.
Localized Optimization
Global scale. Local precision.
Geo-specific data and Acxiom Real ID's global identity coverage inform media and content strategies that land with genuine relevance in every market, reaching the right audiences locally, with speed and at scale, all while supporting regional compliance requirements.
The latest about Omni.
Omnicom Investor Day: platform strategy, $1.5B synergy program and the path to intelligent growth
Omnicom introduces next-gen Omni at CES, bringing Connected Capabilities under one digital powerhouse roof
Omnicom Unveils the New Omni: an AI-Driven Marketing Intelligence Platform Delivering Measurable Sales Growth for Brands
Innovation starts here.
Duncan Painter
Chief Executive Officer, Omni
Christine Gambino
Chief Operating Officer, Omni
Bill Visone
Chief Financial Officer, Omni
Stuart Carnegie
Chief Technology Officer, Omni
Get Started
Be part of what’s next.
Omni is available to Omnicom clients and Omnicom agency teams worldwide. Connect with your Omnicom account lead or an Omni specialist to see how the platform can drive growth for your brand.