Since launching as a global practice in 2024, Omnicom Production has positioned APAC as one of its most important growth markets, seeking to unify its studios and capabilities under a single integrated model that combines operational efficiency, craft excellence, and measurable impact.

In an interview with MARKETECH APAC, Sergio Lopez, Global CEO of Omnicom Production, shared how the Capability is meeting the region’s increasing demand for a connected approach, the value it aims to deliver to its clients, and how it intends to stay ahead in a rapidly evolving market.

Sergio notes, “Technology is changing how we deliver work, but the fundamentals of strong storytelling and disciplined execution remain constant. The opportunity lies in combining innovation with consistency.”