Based in Melbourne, David Gatt will operate across Omnicom Oceania.
Omnicom Oceania has appointed David Gatt as managing director, marketing operations and ecosystem design, a newly created role focused on helping brands redesign how their marketing and customer ecosystem operates in an AI‑driven environment.
“The vast majority of conversations we’re having with clients right now and what we’re seeing in new business is about operating models and a broader need for marketing transformation capability, not just marketing execution,” said Nick Garrett, CEO of Omnicom Oceania. “There are very few people in the Australian market with the depth of expertise in this space that Gatty brings, and that’s exactly why this role is so important for us.”