Omni CEO Christine Gambino joins The CPG Guys to discuss how AI‑powered marketing intelligence is unifying brand and commerce data, giving marketers a complete view of the consumer journey.
In this episode of The CPG Guys podcast, Omni CEO Christine Gambino shares how Omni, Omnicom’s marketing intelligence platform, is enabling brands to bring together brand, media, commerce, and consumer data into a single, AI‑powered intelligence layer. She unpacks how measuring Return on Consumer (ROC) is redefining marketing effectiveness and enabling full‑funnel decision‑making.