Following the acquisition of Interpublic, President and CEO of Omnicom Advertising, Troy Ruhanen is guiding the Capability through a period of transition while leading with a philosophy of three constants: people, creativity, and problem‑solving.
During an interview with Stephen Lepitak, Editorial Director at Creative Salon, Troy shares why Omnicom’s commitment to its individual brands provides a differentiated offering in the industry, how Omni is being used as creative stimulus by our people, and why human judgment remains critical for pushing creative work further and delivering genuine client impact.
“Invariably a problem is an opportunity,” Troy said. “Clients often come to us with a difficult problem they cannot or are trying to solve. That’s an amazing opportunity for the curious; to reshape, reimagine.”