George Manas, Chief Solutions and Growth Officer at Omnicom sits down with Campaign to discuss how Omnicom has rebuilt its business for the next era of marketing by uniting AI, data, creativity, and connected capabilities into an integrated operating model that helps brands move with greater speed, precision, and measurable business impact. By orchestrating expertise across media, PR, commerce, creators, and technology, George shares how Omnicom is well positioned to help clients win in an AI‑driven world where discoverability, brand trust, and connected consumer experiences are increasingly critical.
“Specialization remains really critical, but increasingly value is unlocked at the integration of what you often hear referred to as the orchestration level,” George says, citing how Omnicom has rebuilt its organization around its Connected Capabilities.