In an interview with Mint, Omnicom Production Global CEO Sergio Lopez breaks down why India is playing a bigger role in their global content business. Driven by the country’s massive digital market, booming e‑commerce sector, skilled tech workforce, and thriving creator economy, Omnicom Production is tacking high demand for advertising content while managing costs effectively.
“We are moving more work to the country and instead of making one advertisement at a time, companies are now building systems that can make hundreds or even thousands of versions quickly,” says Sergio. “People are working alongside technology to create the material, change it for different audiences and put it on the right platform.”