On Day two of Possible Digiday spoke with executives in attendance to get their thoughts on marketing spend consistency in the face of economic turbulence, the continued value of multicultural marketing and the difference between AI’s effect on consumers versus marketers.
Three execs – The Home Depot’s Molly Battin, Sundial Media Group’s Kirk McDonald, and Omnicom Media’s Joanna O’Connell – shared their thoughts during interviews at the Digiday studio.
O’Connell, who is the Chief Intelligence Officer for Omnicom Media North America, leads OM research and insights, said she’s looking at both consumer-side and brand-side impacts of economic instability and AI. She also aims to understand those impacts today and in a few years ahead. She broke down a clear‑eyed explanation of the giant leap that agentic AI will take beyond just understanding LLMs from a consumer perception POV.